Over the years of running this blog, I’ve tried several times to “level it up.” I read all sorts of advice, tried different approaches, and still kept stumbling. If I could pick only one piece of advice to give myself at the very beginning, it would be this:
“Write every day — even when you feel like you have nothing to say.”
As you can see, I don’t even follow it perfectly now — sometimes I disappear for a couple of days. And yet, consistency is the foundation of success in anything — including writing a blog.
Consistency forces you to do something instead of doing nothing. Sure, some posts get fewer reactions than others — but even one reaction beats zero.
Consistency forces you to quit if you actually hate what you’re doing. You can’t chew glass day after day; eventually consistency pushes you to find a format you’re comfortable with — a format in which the task becomes a habit. For a hobby or any side activity, that’s insanely important.
Consistency makes you respect your own craft. It’s hard to publish posts on Vastrik Club or VC and ask people to subscribe to your Telegram if you don’t truly believe there’s value there. But when I spend two full workdays a month writing posts — well, then I’m not ashamed to promote myself. And if someone goes “ugh, ads” — who cares? I spent two workdays on this!
Consistency gives you quantity, and quantity turns into quality. What gets used grows; what doesn’t get used atrophies. Lately, almost any interesting thought or conversation can turn into a blog post. It’s the same with people who write questions for What? Where? When? — they read a book, see a fun fact, and their brain goes: “Oh! That could be a question!”
Consistency turns the format into a routine and frees up mental space for other things. When 15 hours of writing per month are already baked into my calendar, the next step is figuring out who to cross-promote with, or which new platforms to try.
Consistency teaches you not to panic over failures. The routine starts to include not only the work itself, but also mistakes, negative feedback, and volatile outcomes. Instead of focusing on results — which are always biased — you shift focus to effort, which comes from internal motivation rather than external validation.
And of course, this applies far beyond blogging. If there’s something important to you but you don’t know how to start growing it, simply dedicate at least 15 minutes to it every single day. Every day. Even if those 15 minutes feel useless, even if you just sit there staring at an empty screen, or lie on the floor trying and failing to do a push-up — over time, those 15 minutes turn into a habit, and the habit brings results.